Helping live entertainment professionals make the best out of their customer data to promote their shows more effectively

Who has never been frustrated to miss a show because they did not know it was running or weren’t aware they might like it? This lack of awareness among the audience is the issue DELIGHT intends to tackle, in order to solve the main problem of the industry: 40% of all tickets go unsold every day on average.

DELIGHT is a digital platform dedicated to live entertainment professionals: concert and theater producers, festival organizers, venues, ticket vendors…
It provides state-of-the-art tools to optimize the management and marketing of their productions and events. It aims at helping them better assess their audiences in order to segment and target their messages more precisely.

DELIGHT provides them with advanced and user friendly solutions, to make sure every dollar spent in communication is working and profitable.

IGNITION

Ignition

Structuration

Automated dashboard: volumes, average price, sales pace, audience profiling…

Ignition

Cleaning

An instantly workable pool of potential audiences: emails, social media…

Ignition

Harmonization

Integrated solutions to design and dispatch your messages.

Ignition

Autonomy

Measurement of media and sales performances for each marketing action.

Ignition

SATISFACTION

Ignition

Motivation

Automated solution to gauge your spectators satisfaction

Ignition

Emotions

Help you understand how they felt about your show

Ignition

Enjoyment

Measure their appreciation right at the end of the show

Ignition

Convenience

Get detailed feedback to understand how they liked the venue and its services (security, bar…)

Ignition
delight

Data enlightens entertainment

We keep upgrading our products and release new ones on a regular basis.

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Merci de votre inscription !Nous vous tiendrons informés des meilleures actus sur le monde du spectacle vivant :)

Delight Team

  • Marc Gonnet

    CEO & Co-founder

    Former CMO and Head of Business Development of Europe 1, a top French radio station, Marc was also Head of Strategy of Lagardere Active. He co-produced 2 major shows in France (200 000+ tickets sold, 100+ nights each). He currently serves as associate professor at La Sorbonne and teaches at SciencesPo in Paris.
  • Eric de Rugy

    President & Co-founder

    Eric started as a mediaplanner (FCB, Leo Burnett, BBDO) and later founded his own media agency in 1993, called Le Lab. He then launched the French arm of Naked communications and now Red Guy. Recognized as one of the most respected authorities in Integrated Marketing Communications (IMC), he brings to Delight his expertise on communication strategies, targeting, and channel planning.
  • Oliver Abitbol

    Chief Operating Officer & Co-founder

    Oliver started at Lagardère Active where he was in charge of technology and competitive watch. The group later sent him to the Silicon Valley for a year, to document the trends in the Media and Technology industries. Oliver holds a Master in Management from ESCP Europe, one of the most prestigious business school in Europe. His research primarily focused on Corporate Venturing in the Media and Creative industries.
  • Florian Lamache

    CTO

    An engineer by training, Florian initially worked as a freelance consultant in communication agencies and web agencies before starting his own venture in music, in France and in the US. His dual competence as CTO-CEO enables him to combine technical skills and a strategic approach behind Delight's platform.
  • Eric Garland

    Senior Advisor

    Eric founded Big Champagne, a pioneer company in audience qualification in the Live Entertainment business, and later sold it to American giant Live Nation. A brilliant engineer, Eric serves as Senior Advisor for Delight to assist the team in data processing, algorithm design and feature development for the platform.