Helping live entertainment professionals make the best out of their customer data to promote their shows more effectively
Who has never been frustrated to miss a show because they did not know it was running or weren’t aware they might like it? This lack of awareness among the audience is the issue DELIGHT intends to tackle, in order to solve the main problem of the industry: 40% of all tickets go unsold every day on average.
DELIGHT is a digital platform dedicated to live entertainment professionals: concert and theater producers, festival organizers, venues, ticket vendors…
It provides state-of-the-art tools to optimize the management and marketing of their productions and events. It aims at helping them better assess their audiences in order to segment and target their messages more precisely.
DELIGHT provides them with advanced and user friendly solutions, to make sure every dollar spent in communication is working and profitable.
A single secure solution to gather all of your customer data
IGNITION is a tool aimed at all those who own customer data but lack time and/or internal skills to make the most out of it
Automatic audience surveys to gauge your audience satisfaction
SATISFACTION enables you to understand what your audience liked and disliked in your show or at your venue, and to compare it with similar ones nationwide.
AND ALSO... Expect new state-of-the-art marketing tools over time
DELIGHT keeps developing targeting and messaging tools to optimize marketing campaigns (emailing, Facebook...)
Automated dashboard: volumes, average price, sales pace, audience profiling…
An instantly workable pool of potential audiences: emails, social media…
Integrated solutions to design and dispatch your messages.
Measurement of media and sales performances for each marketing action.
Automated solution to gauge your spectators satisfaction
Help you understand how they felt about your show
Measure their appreciation right at the end of the show
Get detailed feedback to understand how they liked the venue and its services (security, bar…)
Data enlightens entertainment
We keep upgrading our products and release new ones on a regular basis.
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CEO & Co-founderFormer CMO and Head of Business Development of Europe 1, a top French radio station, Marc was also Head of Strategy of Lagardere Active. He co-produced 2 major shows in France (200 000+ tickets sold, 100+ nights each). He currently serves as associate professor at La Sorbonne and teaches at SciencesPo in Paris.
Eric de Rugy
President & Co-founderEric started as a mediaplanner (FCB, Leo Burnett, BBDO) and later founded his own media agency in 1993, called Le Lab. He then launched the French arm of Naked communications and now Red Guy. Recognized as one of the most respected authorities in Integrated Marketing Communications (IMC), he brings to Delight his expertise on communication strategies, targeting, and channel planning.
Chief Operating Officer & Co-founderOliver started at Lagardère Active where he was in charge of technology and competitive watch. The group later sent him to the Silicon Valley for a year, to document the trends in the Media and Technology industries. Oliver holds a Master in Management from ESCP Europe, one of the most prestigious business school in Europe. His research primarily focused on Corporate Venturing in the Media and Creative industries.
CTOAn engineer by training, Florian initially worked as a freelance consultant in communication agencies and web agencies before starting his own venture in music, in France and in the US. His dual competence as CTO-CEO enables him to combine technical skills and a strategic approach behind Delight's platform.
Senior AdvisorEric founded Big Champagne, a pioneer company in audience qualification in the Live Entertainment business, and later sold it to American giant Live Nation. A brilliant engineer, Eric serves as Senior Advisor for Delight to assist the team in data processing, algorithm design and feature development for the platform.